As reported by Bloomberg, Poland, Europe''s coal heartland is now the hottest market for green power. Poland plans to increase its renewable power capacity by 65% between 2020 and 2024, with most advances gained through the development of offshore wind farms. The country is finalizing its 2040 energy policy and looks to partner with the world''s largest Renewable Energy companies to develop the market.
Poland''s wind generation capacity development was restricted in 2016, when President Duda signed a bill making it illegal to build turbines within 2km of other buildings or forests, ruling out 99% of Poland''s land area. Due to these changes, wind generation capacity only grew by 0.8%. Since then, the government has made plans to revise parts of the bill hindering wind energy development and that created several investment disputes between Poland and international investors.
PEP 2040 predicts that 55.2 TWh of energy will be produced through wind power. The Polish Wind Energy Association (PSEW), estimates that the Polish energy system will require 1,000MW of newly installed wind energy capacity each year to comply with EU targets.
Further investments in offshore wind, photovoltaics, energy efficient buildings, grid expansion and energy storage projects will be necessary. Implementation of a new, smart energy infrastructure will also be needed to balance the fluctuating supply of renewable sources. Consequently, large, medium, and small-scale storage solutions and economically viable photovoltaic and wind systems, will be a significant driver for decentralized power generation in the future.
The growth rate of renewables is still important, though the systemic challenges will soon be revealed. Better solutions are needed to integrate variable renewable energy into the power system while maintaining economic and reliable operation of the grid.
U.S. manufacturers will face a highly competitive market, as European manufacturers offer a broad spectrum of renewable energy technologies. Poland has become a leader of solar panel production and in the development of photovoltaic manufacturing projects. The most successful market entrants are those that offer innovative products featuring high quality and modern styling, though in many cases, price is the determining factor for the Polish buyers.
U.S. companies will compete directly with Chinese and European companies in the renewable energy market. Chinese companies, due to low prices, continue to dominate, however, the local renewable energy power generation market offers significant opportunities to U.S. companies, particularly in following products:
U.S. suppliers are encouraged to appoint a local representative or agent to develop and look after their interests in the Polish market (e.g., following up on project tender opportunities or secure product certification, licensing or accreditation when applicable). Technological support, marketing materials, and after sales service are critical elements necessary to ensure a mutually beneficial relationship with local partners.
U.S. firms seeking agents or distributors in Poland are encouraged to use the services of the U.S. Commercial Service Poland to find agent/distributors. More information is available at: Find Buyers and Partners (trade.gov).
Pricing is the most critical factor in positioning a product or service for sale in Poland. Access to capital is difficult for most Polish firms, and business transactions are typically self-financed. U.S. firms that can arrange financing will have a competitive edge. U.S. exporters should develop a creative strategy for financing exports. Carefully crafted terms of sale, including addressing currency fluctuations and product pricing, will help U.S. exporters gain a long-term advantage in the current Polish market.
A company carrying out a commercial business operation must register in the public commercial register (Krajowy Rejestr Sadowy). The information is public and can be viewed by other companies. Small businesses, civil partnerships, freelancers and dependent branch offices do not have to be registered in the commercial register but should register with the Central Register & Information on the Commercial Activity
All business entities operating in Poland (including foreign companies) have equal access to international trade. However, this access is subject to trade policy measures introduced by the EU, which Poland is obliged to observe.
There are certain licensing requirements, not related to commercial policy, for trading in dual-use. Further information can be found in the Country Commercial Guide Poland: Poland - Trade Barriers
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