A model stands next to CHANGAN''s electric vehicle "Deepal LO7" during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)
Visitors look at Great Wall Motor''s electric vehicle "Poer Sahar" pickup truck during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)
A Thai model poses next to Vinfast''s electric concept pickup trucks called "Wild" during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)
Vu Dang Yen Hang, chief executive officer of VinFast Thailand, poses in front of its electric vehicle VF7 during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)
Vu Dang Yen Hang, chief executive officer of VinFast Thailand, smiles in front of its electric vehicle "VF7" during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)
Visitors look at Great Wall Motor''s electric vehicle "ORA Good Cat" during the 45th Bangkok Motor Show in Nonthaburi, Thailand, Tuesday, March 26, 2024. (AP Photo/Sakchai Lalit)
BANGKOK (AP) — Chinese electric vehicle makers are showcasing their latest models, including a flying car, as they take on global rivals at the Bangkok International Motor Show.
Companies like BYD, XPeng and Great Wall Motors are quickly growing their sales in Thailand, challenging longstanding market leaders like Toyota, Isuzu and Ford, as they expand exports across the globe.
BYD, or Build Your Dreams, displayed a wide range of its EV lineup, including its Dolphin, a pure EV that it says runs 490 kilometers (about 300 miles) on a single charge and is priced at 859,999 Thai baht ($23,700).
"It''s very colourful now. Many brands come in. I think this is very good and it''s looking very bright for the whole market of EV cars to be honest," Pratarnwong Phornprapha, chief executive officer of the REVER Group, BYD''s distributor in Thailand, said in an interview.
Thailand''s market for EVs accounted for just 0.5% of all EV sales globally, but nearly 60% of EV sales in Southeast Asia in 2022, ahead of both Vietnam and Indonesia, according to market research firm Counterpoint Research.
Thailand is already an auto manufacturing hub, with strong sales especially of pickups that are widely used for taxi services, hauling equipment for people running food stalls and carrying farmers'' crops to markets.
The roads are jammed with a wide array of models, with a strong presence of Toyotas, Hondas, Isuzus, Fords, Nissans and Mercedes-Benz. There''s also a hefty share of luxury models such as Porsches and Maseratis.
"If you compare to (motor shows in) other countries, in Japan, most of them would be Japanese brands. In Europe, most of them would be European auto-makers. But Thailand welcomes every country to invest and sell their products," he said.
Thailand is working to quickly expand a nationwide network of charging stations to accommodate EVs, though most vehicles on the roads are still gasoline, diesel or LPG-fueled.
XPeng, a start-up based in the southern Chinese city of Guangzhou, is another newcomer to an already overcrowded market back home. But Paramee Thingcharoen, its chief marketing officer, said the company saw plenty of opportunity and was testing the waters.
"We target the premium segment, however, in the very high tech products that we have to offer. We''re pretty confident that we have a wide space to enter the market with that positioning, and we''re not quite worried about the competition," she said.
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